Despite the ubiquitous health warnings, an estimated 46 million Americans continue to smoke, and many argue that they simply can not quit smoking. So why is it so difficult to kick a deadly habit?

“Addiction Incorporated,” a new documentary by Charles Evans, Jr., attempts to answer this question, showing how the tobacco industry attempted to deceive the American public for many years. The film tells the story of an unexpected discovery scientist Victor DeNoble about addictive ingredient in tobacco, which led to the first-ever federal regulation of the tobacco industry in the 1990s.

“Scientists are conducting research with the hope that we will have a positive impact on people’s lives. I thought I would never have this chance when I went to work for the company Philip Morris Research Center. I never dreamed that our study would suppressed for more than ten years and that it would take major federal investigation, congressional hearings, and acts of Congress before, I hope will be fulfilled “, DeNoble, who began working for the company Philip Morris in 1970 and is regarded as one of the first “whistleblowers” on the tobacco industry, told Pop Tarts column in FOX411. “The average American knows that smoking is dangerous and can lead to heart disease and other things, but what people do not know the length of industry has gone to cloud the issue.”

After a secret trial in a hidden lab, DeNoble used rats to show how powerfully addictive the nicotine was not long before the public had no idea. He claims that his shocking findings were crushed by forces that-be. Soon after his remarkable discoveries, he also learned that he was out of work.
“My goal in creating the film were to break out the issue of tobacco dependence in the industry, which produces the most deadly product on earth,” the director said Evans Jr. “There is also a need to train young people in such a way that inspires them to make the right decisions and to provide information.”

In response to the film, the reputation of the company Philip Morris USA said the company agrees with the overwhelming medical and scientific consensus that cigarette smoking is addictive and causes serious diseases in smokers.
“Philip Morris was one of the leading cigarette manufacturers to support FDA regulation of cigarettes and finds that this rule may provide significant benefits to manufacturers of tobacco products and tobacco adult consumers”, a company spokesman said.
However, according to DeNoble, the battle is really only just begun, and he insists on further regulation.

“Someday they may make cigarettes, which only produce enough nicotine. This means that if young people are experimenting, it does not necessarily lead to a lifetime add-on. Tobacco is not going to lie down on it. No doubt they battle at every step of the way, “he said. “I want people to not be complacent. Half a million people die annually from smoking, it is only in the United States. Six million people die worldwide each year from tobacco products. I want people to understand that we need to take action.”