Environmental Health Department warns against ad with a picture of electronic cigarettes, said that although the products and smoking instruments (imitating cigarette or tobacco), such as e-cigarettes are not illegal, their advertising and the use of regulated legal notice (LN 22, 2010).
Contrary to what some marketers of the electronic cigarette imply in their advertisements, the World Health Organization (WHO) does not regard it as a legitimate therapy for smokers trying to quit smoking.
Environmental Health Department, said electronic advertising of cigarettes on the rise and “the ad and claims are contrary to established law.”
Official notice of the question, it is clear that electronic cigarettes are considered tobacco advertising and on their use in public places.
Environmental Health Department also drew attention to the recommendations of which on this issue – in particular, that unproven claims on the effectiveness of electronic cigarettes reduce tobacco dependence should not be.
Who insists that the electronic cigarette is not a proven nicotine replacement therapy, and that he had no scientific evidence to confirm the safety and efficacy of this product? The organization has repeatedly stressed that marketers should refrain from assuming that anyone who believes that the electronic cigarette is a safe and effective aid for smoking cessation.
The typical electronic cigarette is made of stainless steel, has a chamber for storing liquid nicotine in various concentrations, is powered by a rechargeable battery and resembles a real cigarette. Users puff on it like a real cigarette, but do not light it, and it produces no smoke. Instead, it produces a fine, heated mist, which enters the lungs. It was developed in China in 2004 and sold in many countries.
Marketers of the electronic cigarette typically describe it as a means to help smokers break their addictions to tobacco. Some have even gone so far, which means that WHO views it as a legitimate nicotine replacement therapy like nicotine gum, lozenges and patches.
But who said that he does not know the facts supporting the marketers’ claim that the electronic cigarette helps people quit smoking. In fact, as far as who knows, no rigorous, peer-reviewed studies have been conducted showing that the electronic cigarette is a safe and effective nicotine replacement therapy.
WHO does not exclude the possibility that the electronic cigarette could be useful as a means of smoking cessation aid? The only way to know is to check.
The international organization says that if the sellers e-cigarette wants to help smokers quit, then they should conduct clinical studies and toxicity analyzes and operate within an appropriate regulatory framework. Until they do, who can not consider the electronic cigarette to be an appropriate nicotine replacement therapy, and it certainly can not allow false allegations that she endorsed the product.
For more information, contact the Health Inspectorate by calling 2133-7333 between 8 am and 2:30 pm, by sending an email to mhi@gov.mt or by calling in person at 37-39, Rue D’Argens, Msida.
The public is also invited to access the Facebook page for the environmental health department of such information.