Smoke-Free Myths and Realities

For decades, the tobacco industry has promoted the myth that comprehensive smokefree laws
are unnecessary and burdensome, will devastate economies, infringe on personal freedoms,
and bankrupt businesses. The tobacco industry and its allies stand virtually alone in denying
the negative health effects of secondhand smoke. To combat the myths created and supported
by the tobacco companies and their allies, advocates need to be armed with the facts about
smokefree policies.

Myth: “Secondhand smoke is not harmful to health.”
Facts: Every scientific body in the world, including the World Health Organization, the
International Agency for Research on Cancer, and the US Centers for Disease Control and
Prevention have reached the same conclusion: secondhand smoke is a serious health threat
and a significant cause of disease and death.
The U.S. Surgeon General’s 2006 Report on the Health Consequences of Involuntary Exposure
to Tobacco Smoke found secondhand smoke exposure causes disease and premature death in
children and adults who do not smoke. The report concluded that that there is no safe level of
exposure to secondhand smoke.
Studies that do not show a correlation between secondhand smoke and disease are typically
funded by the tobacco industry. The tobacco companies have paid scientific consultants in
every region of the world to attack the scientific evidence that secondhand smoke harms

Myth: “Legislation is not needed. A voluntary policy will work instead.”
Facts: Tobacco companies promote voluntary policies ahead of legislation because voluntary
policies do not work. Only simple, clear, enforceable, and comprehensive legislation will ensure
smokefree air to employees and the public. The tobacco industry funds schemes such as
“Courtesy of Choice,” which urge businesses to allow smoking in their establishments.
In the UK, after more than five years of a voluntary code, the majority of bars did not comply
with the scheme. Overall, fewer than 1 percent of all bars were smokefree, and the majority of
restaurants permitted smoking.

Myth: “Smokefree laws are unpopular. Most people don’t want them.”
Facts: The opposite is true. These policies are extremely popular, and they become even more
popular after the law comes into force. In Northern Ireland, 91 percent of respondents
supported the introduction of comprehensive smokefree legislation.10 In New Zealand, support
for smokefree bars, pubs, and nightclubs rose from 61 percent of adults in 2004 to 82 percent
in 2006.
Four months after Ireland implemented its workplace smoking ban, 95 percent of the
population believed the measure was a positive health measure.
Six years after California extended its smokefree workplace law to cover all restaurants and
bars, public support for the measure stood at 90 percent.

Myth: “Smokefree laws violate an individual’s right to smoke.”
Facts: The right of a person to breathe clean air takes precedence over any possible right of
smokers to pollute the air other people breathe. This is not about whether smokers smoke; it is
about where they smoke.

Myth: “Businesses have a right to allow smoking.”
Facts: The safety of workers and the public is not a matter of choice for business owners.
Businesses cannot choose to opt out of food hygiene standards, or other health and safety
requirements for workers and the public.

Myth: “Ventilation systems and separate rooms for smokers provide adequate
protection from secondhand smoke.”

Facts: Ventilation systems and designated smoking rooms do not provide effective protection
to the public and workers from the deadly effects of secondhand smoke.
The American Society of Heating, Refrigerating, and Air Conditioning Engineers (ASHRAE), the
international standard-setting body for indoor air quality, concluded that there is no safe level
of exposure to secondhand smoke and that ventilation and other air filtration technologies
cannot eliminate the health risks caused by secondhand smoke exposure.
Internal British American Tobacco (BAT) documents reveal that the company knew that air
filtration and ventilation systems were ineffective yet still promoted the technology as a viable
option to smoking restrictions. According to the documents, BAT’s interest in ventilation
systems was primarily “to negate the need for indoor smoking bans around the world.”

Myth: “Smoking restrictions will ruin the economy.”
Facts: Despite the tobacco industry’s dire predictions, numerous independent studies have
shown that smokefree laws do not have a negative economic impact on the hospitality or
tourism industries. In fact, in several jurisdictions, including New York City, smokefree laws
have been followed by increased profits for the hospitality industry.
A comprehensive review of all available studies concluded that: “All of the best designed
studies report no impact or a positive impact of smokefree restaurant and bar laws on sales or
employment. Policymakers can act to protect workers and patrons from the toxins in
secondhand smoke confident in rejecting industry claims that there will be an adverse
economic impact.”
The only industry guaranteed to lose business after implementation of smokefree laws is the
tobacco industry.

Myth: “Smokefree laws will result in more smokers smoking in their homes and will
expose more children to the dangers of secondhand smoke.”

Facts: International evidence suggests that smokefree laws reduce children’s exposure to
secondhand smoke.
Smokefree laws encourage adults to quit. When fewer adults smoke, children’s exposure to
secondhand smoke is reduced. Smokefree laws also encourage people to adopt smokefree
homes voluntarily.
After smokefree workplaces were introduced in Australia, the proportion of family homes with
smoking restrictions nearly doubled. Similar results were found in the US.

Myth: “Smoking restrictions are not appropriate for our country.”
Facts: More than 200 million people worldwide are protected by 100 percent smokefree laws.
These countries, states, and cities are large and small and represent many cultures. It is
appropriate to protect all people from death and illness caused by secondhand smoke, no
matter what country they live in.28 No one is immune to the health risks from secondhand

First, say to yourself what you would be; and then do what you have to do. Health Service Food and Human Resources: Duty free tobacco

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